MAKE YOUR SOCIAL POP

Social marketing specialists passionate about helping your small business grow.

 Forget about the big agencies and say goodbye to the stress of navigating the social media world alone, because we were born out of a desire to give you the expert services you need to stay ahead.

 
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WE’RE HERE TO MAKE YOUR SOCIAL POP!

Social media marketing specialists passionate about helping your small business grow.

Forget about the big agencies and say goodbye to the stress of navigating the social media world alone, because we were born out of a desire to give you the expert services you need to stay ahead.

 
 
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We specialise in small, owner-operated businesses, not-for-profits, and organisations. Social Pop was created by Lauren Baker with one goal in mind — to give small business owners the craft of social media on a personal and authentic level.

 
 
 
 
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Specialising in small, owner-operated businesses and organisations, Social Pop was created by Lauren Baker with one goal in mind — to give small business owners the craft of social media on a personal and authentic level.

 
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OUR OFFERING

We can cater to your budget and needs by creating a package that works for you. Below are the services we offer — just get in touch and we can get started.

 
 
 

Social Marketing

STRATEGIC ADVICE

Through regular brainstorms with your team, Social Pop can develop a strategic plan that aligns with your business objectives. Or maybe you’ve just got a question or idea outside of work hours? We’re here to talk.

CREATIVE

On social media, compelling creative is everything. Whether it’s video, photography, or design — the ability to seek out beautiful content is in our blood. Through stock photography and video, and our talented networks, we’ve got you covered.

COPYWRITING

Words are powerful, but bring literary and visual storytelling together and you have a powerful voice for your brand. With expertise in both marketing and psychology, understanding human nature and what makes people tick with words is what we do.

SCHEDULING & COMMUNITY MANAGEMENT

A life-long relationship with a customer can start with one click. It’s this beautiful synergy between business and consumers on social media that can lead to great things. The burning question is — how can you leverage this? Online engagement through great posts and proactive fan engagement is the key to conversion because it’s the easiest way for people to feel connected. 

Organic reach and engagement is becoming increasingly difficult to achieve with the large number of businesses investing in paid ads, plus the ever-changing algorithms. There’s a whole world of opportunity when it comes to paid social, and we can help you take advantage of it.

INSIGHTS AND REPORTING

Without proof, how do you know what’s working? We provide you with monthly reports to show you just how effective our services are, and to give you valuable insights to improve your business. Let’s grow your business. Together.

 
 

Digital Marketing

WEBSITE MAINTENANCE

Social media is connected to everything you do. This includes your most crucial business asset, your website. We have the knowledge to maintain any CMS or can work with your existing team to make sure everything is correctly linked for effective tracking. Or, if you’re looking into a website refresh, we can help with that too.

GOOGLE ANALYTICS

Google Analytics is what we call the ‘hub’ of tracking and results. A place where you can access important information to help you shape strategies, discover things you might not have known about your site visitors, and understand the behaviour of people interested in your product or service. We will regularly check in on your Google Analytics to provide recommendations, insight summaries, and set up events/goals to get you to where you want to be.

CONVERSION TRACKING

There’s one thing getting people to your website or physical business address, but it’s another thing getting them to convert. Thousands of web visitors mean nothing if they’re not following through with the actions we want them to. Setting up conversion tracking on your social media, website, and Google ads is how we know what’s working, and what’s not.

Running Google ads and social media ads parallel to each other is a friendship we 100% recommend fostering. However, Google ads can be a scary place, so that’s where we come in. Social Pop can set up ads, maintain them on an ongoing basis, and ensure your getting the most bang for your buck.

EMAIL MARKETING

Email marketing is important for building relationships with leads and current customers. It allows you to send targeted campaigns with relevant messages, all at a time that is convenient for them. Social Pop can run your email marketing campaigns — whether they are automated messages to specific groups or monthly newsletters.

 
 

Ready to get started?

 
 

 “We were born out of a desire to help small businesses and organisations, who put their heart and soul into something that means everything.”

LAUREN BAKER, FOUNDER

We’re a small business passionate about helping small businesses. Specialising in supporting small, owner-operated businesses and organisations, Social Pop was founded by Lauren Baker with one goal in mind — to help you grow by providing social media services on a personal and authentic level. 

We’re a small business passionate about helping small businesses. Specialising in supporting small, owner-operated businesses and organisations, Social Pop was founded by Lauren Baker with one goal in mind — to help you grow by providing social media services on a personal and authentic level. 

 
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“We were born out of a desire to help the people behind small businesses, not-for-profits, and organisations who put their heart and soul into something that means everything.” 

Lauren Baker, founder

With an innate ability to understand people, what makes them tick, and backed with a psychology and marketing degree, Lauren will always put you and your customer first.

 
 
 
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Let’s connect & shape what’s next.

 
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