We’re a small business passionate about helping small businesses.
Specialising in supporting small, owner-operated businesses and organisations, Social Pop was founded by Lauren Baker with one goal in mind — to provide social media services on a personal and authentic level.
Lauren has worked with a number of different brands and organisations, but it all started at SPCA where purpose and passion were at the heart of it all. Hours, days, and weeks of trying to make a difference led the small SPCA communications team to take out the ‘PR In-House Team of the Year Award’, ‘Best Use of Digital Award’, ‘Best Social Media Campaign of the Year Award’, and the ‘Supreme Excellence in Fundraising Award’ — all in one year. The use of social media meant building a huge positive impact, and it was these learnings she took with her to create Social Pop, in the hope that she could do the same for others.
Lauren has an innate ability to understand people and what makes them tick. Backed with a double degree in psychology and marketing, she is always interested in how people think, how they operate, and why they do what they do. Lauren is result-driven who aspires to help people and add value in either a personal and professional capacity. A goal and desire that will remain at the forefront while working with you.
Meet Our Team
lauren baker - founder and marketing director
Lauren is a creative problem-solver who likes bringing order to chaos and has an addiction to data. Backed with a deep understanding of how people tick, she has deliberately tried to work with people and brands where she can build relationships, be motivated by success, and demonstrate her resilience and empathy. Overall, Lauren aspires to help people and add value in either a personal or professional capacity —whether that means always being there for her friends or helping grow a business from the ground up.
Caitlin O'Toole - creative marketing manager
Caitlin is a graphic designer specialising in marketing and branding, with experience in growing small-medium businesses’ social media. She’s passionate about delivering state-of-the-art content born from original ideas intended to engage an audience and help cement you as a leader in your industry while having a bit of fun doing so. Building engagement and trust between your brand and customers are at the heart of what she does, so she is always looking for ways to ensure your authenticity shines through. She loves to get involved as much as she can, and when working with you, considers herself a part of your team.
Let’s connect & shape what’s next.
