Social Media is where conversations start and end, and is fundamental in forming both personal and professional connections. But, you’ve found yourself here, so we don’t need to explain why Social Media is so important. We want to explain how we can help you reach exactly who you want to reach, tell your story, and achieve your mission. Keep scrolling.
We’re always listening, always thinking, and always doing. Together we can come up with plans and ideas to achieve your goals and objectives through regular meetings and brainstorms. But we know you’re busy, so maybe you prefer more of a hands-off approach to focus on the parts of your business you really love. That’s okay too. We pride ourselves in catering to what works for you.
A word can mean a thousand things, so you need to know who you’re talking to and where in order to correctly communicate your value proposition. With tertiary qualifications in marketing and psychology, and a passion for trying to understand human nature, we bring you the power of words to educate and influence behaviours. We combine literary and visual storytelling that reflects your brand personality and clearly communicates your offer or purpose. This involves a regular social media posting schedule that we will create for you based on what’s happening both inside and outside of your brand, plus writing for anything else you require as part of your chosen package.
On social media, compelling creative is everything. Whether it’s video, photography, or design, the ability to seek out or create beautiful content is our favourite part of the job. Social Pop has access to high-quality stock photography or video, talented photographers and videographers, as well as the commitment and flexibility to show up whenever you need us with a camera in hand.
This takes time, time that as a small business owner, you might not have. We work to your schedule and to what suits you when signing off content, and our chosen social media management tool provides insights to the most successful days of the week, the best times of the day, plus the ability to easily edit image and video formats depending on the platform. We always keep an eye on important events and how they could provide value, plus areas that need to be focused on to strengthen results. With us, you will engage and grow.
When deciding how best to engage and grow your online audience, we ask questions like; how often do we need to post? What does the audience want to see? What content types achieve what goals? We don’t just publish content for the sake of getting it out there, we carefully think about what will make people feel connected to your brand, and how we can satisfy their wants, needs, and questions. This also involves proactive fan engagement by regularly responding and monitoring comments and reviews, as well as coming up with time-based or ongoing ‘competitions’ for improved brand sentiment and organic reach.
It’s not about chucking a sum of money towards a post and hoping for the best, it’s about taking the time to test and target the right people at the right time, curate ads in the right formats and creative, and carefully choose objectives that get you to where you want to be. We will come up with a paid social advertising strategy that suits your budget and needs, decide how we can achieve your goals, source the content, write the copy, create the audiences, and then provide you with the results. You don’t have to worry about a thing.
Without proof, how do you know what’s working? We provide you with monthly reports and analysis to show you just how effective our services are, and to give you valuable insights for improvement or opportunities. We also always keep up-to-date with industry averages, innovations, and the fast-changing social environment. Let’s grow your business. Together.
Social media is connected to everything you do. This includes your most crucial business asset, your website. We have the knowledge to maintain any CMS or can work with your existing team to make sure everything is correctly linked for effective tracking. Or, if you’re looking into a website refresh, we can help with that too. This involves SEO, content re-arrangement, copywriting, image updates, adding testimonials, setting up conversion tracking, incorporating or managing online booking systems. Whatever you need, we can do it.
Google Analytics is what we call the ‘hub’ of tracking and results. A place where you can access important information to help you shape strategies, discover things you might not have known about your site visitors, and understand the behaviour of people interested in your product or service. We will regularly check in on your Google Analytics to provide recommendations, insight summaries, and set up events/goals to get you to where you want to be.
There’s one thing getting people to your website or physical business address, but it’s another thing getting them to convert. Thousands of web visitors mean nothing if they’re not following through with the actions you want them to. Setting up conversion tracking on your social media, website, and Google ads is how we know what’s working, and what’s not. Examples include the number of times someone ‘clicks to email’, ‘submits online form’, ‘downloads a PDF,’ ‘clicks book now’, and more. Whatever the goals you want to achieve, we can set this up and manage.
Running Google ads and social media ads parallel to each other is a friendship we 100% recommend fostering. Consumer data can be shared between platforms, and retargeting campaigns set up on social media after they are brought to your site through Google. However, Google ads can be a scary place, so that’s where we come in. We can set up search and display ads, maintain them on an ongoing basis, and ensure your getting the most bang for your buck.
Email marketing is important for building relationships with leads and current customers. It allows you to send targeted campaigns with relevant messages, all at a time that is convenient for them. After creating an email marketing strategy, we can run your email marketing campaigns — whether they are automated messages to specific groups or monthly newsletters.
Social media is connected to everything you do. This includes your most crucial business asset, your website. We have the knowledge to maintain any CMS or can work with your existing team to make sure everything is correctly linked for effective tracking. Or, if you’re looking into a website refresh, we can help with that too. This involves SEO, content re-arrangement, copywriting, image updates, adding testimonials, setting up conversion tracking, incorporating or managing online booking systems. Whatever you need, we can do it.
Google Analytics is what we call the ‘hub’ of tracking and results. A place where you can access important information to help you shape strategies, discover things you might not have known about your site visitors, and understand the behaviour of people interested in your product or service. We will regularly check in on your Google Analytics to provide recommendations, insight summaries, and set up events/goals to get you to where you want to be.
There’s one thing getting people to your website or physical business address, but it’s another thing getting them to convert. Thousands of web visitors mean nothing if they’re not following through with the actions you want them to. Setting up conversion tracking on your social media, website, and Google ads is how we know what’s working, and what’s not. Examples include the number of times someone ‘clicks to email’, ‘submits online form’, ‘downloads a PDF,’ ‘clicks book now’, and more. Whatever the goals you want to achieve, we can set this up and manage.
Running Google ads and social media ads parallel to each other is a friendship we 100% recommend fostering. Consumer data can be shared between platforms, and retargeting campaigns set up on social media after they are brought to your site through Google. However, Google ads can be a scary place, so that’s where we come in. We can set up search and display ads, maintain them on an ongoing basis, and ensure your getting the most bang for your buck.
Email marketing is important for building relationships with leads and current customers. It allows you to send targeted campaigns with relevant messages, all at a time that is convenient for them. After creating an email marketing strategy, we can run your email marketing campaigns — whether they are automated messages to specific groups or monthly newsletters.
Social Media Services
Strategy
We’re always listening, always thinking, and always doing. Together we can come up with plans and ideas to achieve your goals and objectives through regular meetings and brainstorms. But we know you’re busy, so maybe you prefer more of a hands-off approach to focus on the parts of your business you really love. That’s okay too. We pride ourselves in catering to what works for you.
Copywriting
A word can mean a thousand things, so you need to know who you’re talking to and where in order to correctly communicate your value proposition. With tertiary qualifications in marketing and psychology, and a passion for trying to understand human nature, we bring you the power of words to educate and influence behaviours. We combine literary and visual storytelling that reflects your brand personality and clearly communicates your offer or purpose. This involves a regular social media posting schedule that we will create for you based on what’s happening both inside and outside of your brand, plus writing for anything else you require as part of your chosen package.
Creative
On social media, compelling creative is everything. Whether it’s video, photography, or design, the ability to seek out or create beautiful content is our favourite part of the job. Social Pop has access to high-quality stock photography or video, talented photographers and videographers, as well as the commitment and flexibility to show up whenever you need us with a camera in hand.
Scheduling & Posting
This takes time, time that as a small business owner, you might not have. We work to your schedule and to what suits you when signing off content, and our chosen social media management tool provides insights to the most successful days of the week, the best times of the day, plus the ability to easily edit image and video formats depending on the platform. We always keep an eye on important events and how they could provide value, plus areas that need to be focused on to strengthen results. With us, you will engage and grow.
Community Management & Engagement
When deciding how best to engage and grow your online audience, we ask questions like; how often do we need to post? What does the audience want to see? What content types achieve what goals? We don’t just publish content for the sake of getting it out there, we carefully think about what will make people feel connected to your brand, and how we can satisfy their wants, needs, and questions. This also involves proactive fan engagement by regularly responding and monitoring comments and reviews, as well as coming up with time-based or ongoing ‘competitions’ for improved brand sentiment and organic reach.
Media & Targeting
It’s not about chucking a sum of money towards a post and hoping for the best, it’s about taking the time to test and target the right people at the right time, curate ads in the right formats and creative, and carefully choose objectives that get you to where you want to be. We will come up with a paid social advertising strategy that suits your budget and needs, decide how we can achieve your goals, source the content, write the copy, create the audiences, and then provide you with the results. You don’t have to worry about a thing.
Insights & Reporting
Without proof, how do you know what’s working? We provide you with monthly reports and analysis to show you just how effective our services are, and to give you valuable insights for improvement or opportunities. We also always keep up-to-date with industry averages, innovations, and the fast-changing social environment. Let’s grow your business. Together.