INSIGHTS

• From August 2019 to now (October 2020) there has been a total of 2,571,819 impressions, 144,085 engagements, and 9,169 link clicks. 

• In one year, Social Pop has increased Te Korowai O Waiheke's Facebook following from approximately 200 to 2,503, an increase of 790%.

• All posts on Instagram have an average engagement rate of 10.3%. NZ brands on Instagram have an average engagement rate of 4.21% according to 2020 data.

• Te Korowai O Waiheke is a community-led project to eradicate predators from Waiheke Island. Community engagement is key and with an average of 179 likes per Facebook post since August 2019, we are achieving this. The post with the highest number had 1,144 likes and an engagement rate of 19.6%. 

• There is no data before August 2019 for web users because this is when the website was set up, but social media makes up 42% of all website visits.