INSIGHTS

• No digital or online marketing was being done for this business. Social Pop grew Riverhead Ferry's Facebook following by 404% in just over a year. 

• Despite COVID-19 restrictions in 2020, passenger numbers have increased by 45% in 2020 compared to 2019, and the year hasn't yet finished.

• 54% of all web visitors are from social media, 20.4% are from paid search (also a service from Social Pop).

• An e-commerce platform was set up by Social Pop to take online bookings, which has allowed Riverhead Ferry to track bookings, receive insights from customers, request payments with email automation, and track conversion rates.